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Creative Strategist

Elizabeth de souza

Freelancer and Professor in Science Communication at USI. / Buenos Aires

Portrait of Elizabeth de souza

I have worked for creative agencies for over 20 years as Account Manager and Strategic Planner (at Ogilvy, JWT, DDB, Havas, etc) and I have always been interested in purposeful advertising, the care of sustainable branding, the observation of human behavior, technology, digital literacy, art and education. As a teacher in Science Communication and vocational guidance, what I love the most is to help my students find meaning in their careers and in life. Because to be creative we have to learn something new every day and unlearn what is no longer useful.

I´m Brazilian but I have lived in Argentina since 1996 and I have two boys who are in their teens. I have a Bachellor in Social Communication/Advertising and a Master in Science Communication. Also I have studied Arts History and Seminars in Psycology.

Core skills

  • Creative and strategic thinking.
  • Hunting of Cultural Insigths.
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Let's talk

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