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Creative Director


Natalie Dawson

DawsonWard Creative Ltd / Leicester/London

Portrait of Natalie Dawson

Hey there! I'm Natalie & I've been in the crazy word of 'Show Business' for over 35 years firstly as a performer and now for over 15 years, a Creative Producer/Director.

I am a driven senior creative with more than a decade of experience within the live entertainment, event and attraction industry and a deep understanding of the business and creative processes. Priding myself as a multifaceted creative with many adaptable skills, I have been responsible for creating strategies and delivering the entire creative business output for three of the UK’s leading entertainment and leisure companies and have crafted an expansive career from founding a successful London production company through to board level management. With an impeccable vision and devotion to innovation, I have successfully negotiated numerous multi £M global contracts, imagined award-nominated show productions and created concepts that range from original character IP brands, to visually spectacular experiences. My portfolio of work can be seen internationally for premium brands such as TUI Sensatori and I have also created an original show concept and presented to the board of Disney in Florida. My excellent relationship management has built a solid foundation of clients who trust my ‘out of the box’ innovation, passion and overall vision for their projects.

Core skills

  • Artistic Development
  • Inspirational Leadership
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